Aspirational Profile Study

Project Title
Aspirational Profile study

Start and End of Project:
23 June 2014 to January 2015

Chief Investigator:
Prof. Helena Marujo

Funding Entity:
Holmes Place WorldWide

Research Team

Researcher Name
Institutional Afiliation
Helena Marujo CAPP/ISCSP
Patrícia Jardim da Palma CAPP/ISCSP
Luis Miguel Neto CAPP/ISCSP
Miguel Pereira Lopes CAPP/ISCSP



Country Partner
Portugal Instituto de Formação e Consultoria do ISCSP-UL
Portugal Centro de Administração e Políticas Públicas
-- Holmes Place Worldwide



The purpose of this project is to create an empirically validated Aspirational Profile that evaluates attitudes and motivations with regard to physical exercise, in harmony with the Live Well Score, to be designed in conjunction.
This Aspirational Profile is intended to improve the advertising and marketing of HOLMES PLACE products in order to increase sales and retain customers in the company's three core areas: attracting members, exercise programmes and corporate contracts.
The project will use this profile for continuous monitoring and assessment in order to improve customers' performance.