Aspirational Profile Study
Aspirational Profile study
Start and End of Project:
23 June 2014 to January 2015
Prof. Helena Marujo
Holmes Place WorldWide
|Patrícia Jardim da Palma||CAPP/ISCSP|
|Luis Miguel Neto||CAPP/ISCSP|
|Miguel Pereira Lopes||CAPP/ISCSP|
|Portugal||Instituto de Formação e Consultoria do ISCSP-UL|
|Portugal||Centro de Administração e Políticas Públicas|
|--||Holmes Place Worldwide|
The purpose of this project is to create an empirically validated Aspirational Profile that evaluates attitudes and motivations with regard to physical exercise, in harmony with the Live Well Score, to be designed in conjunction.
This Aspirational Profile is intended to improve the advertising and marketing of HOLMES PLACE products in order to increase sales and retain customers in the company's three core areas: attracting members, exercise programmes and corporate contracts.
The project will use this profile for continuous monitoring and assessment in order to improve customers' performance.