Sónia Sebastião and Alice Trindade publish a new paper on Public Relations Review
In Internal communication and organisational culture: The management interplay in the view of the Portuguese communication consultant, now published on Public Relations Review, CAPP researchers Sónia Pedro Sebastião and Alice Donat Trindade, in co-authorship with Giovana Zulato, look into the perspective of communication consultants over the importance of organizational culture in the definition of internal communication plans.
Sónia Sebastião is a researcher at CAPP, where she coordinates the research project Teaching and Practicing Public Relations. She is also the coordinator of the Communication / Social Communication Sciences Coordination Unit at ISCSP / University of Lisbon and is the author of several research articles in communication and public relations. She was the organizer for the book Comunidade dos Países de Língua Portuguesa: A afirmação global das culturas de expressão portuguesa.
Alice Trindade is a researcher at CAPP and the Vice-president of ISCSP/University of Lisbon, where she teaches several courses. A founding member and former President of the International Association for Literary Journalism Studies, where she is currently a member of the Advisory Board. She recently published Literary journalism, human rights and integration: a portuguese instance.
Giovana Zulato has a Masters in Social Communication and in Strategic Communication at ISCSP / University of Lisbon. She has around 10 years of experience in organizational communication. She is a specialist in Internal Communications, a field in which she currently active both in communication agencies and businesses, in Brazil and Portugal.
The article is available at the publisher's website.