European Communication Monitor 2019

The first results of the European Communication Monitor for 2019 are now available.

The European Communication Monitor 2018-2022 is the main annual survey on the current trends in strategic communication. In Portugal, the survey is conducted by a team from the Centre for Public Administration and Public Policies led by researchers Sónia Pedro Sebastião and Susana Spínola.

The 2019 edition of the world’s largest survey in strategic communication and public relations explored current practices and future developments in communication in companies, non-profit and other types of organizations including communication agencies across Europe. The full report was based on responses from nearly 2.700 leaders and communication professionals, and it includes insights on trust in the profession, public confidence in different organization advocates, challenges in building trust and on the promotion of transparency. The report also includes their insights on strategic issues for the profession, on the use of artificial intelligence in communication, as well as on the creation and distribution of content. Wages, social media and the characteristics of excellent communication departments are also identified.



In addition to the European Communication Monitor, Sónia Sebastião is also the coordinator of the Public Relations Teaching and Practice research project, currently in progress at the Centre for Public Administration and Public Policies. She is also the coordinator of the Communication / Social Communication Sciences Coordination Unit at ISCSP, University of Lisbon and an author that publishes frequently in communication and public relations. She recently published the second volume of the collective work Community of Portuguese-Speaking Countries: The global affirmation of Portuguese-speaking cultures.

Susana de Carvalho Spínola holds a doctorate degree in Communication. She is part of the MARPE network, an European consortium of researchers in public relations, is a member of several scientific commissions and has articles and book chapters in public relations, strategic public relations, public affairs, lobbying, public and corporate diplomacy and education in public relations.