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Teaching and Practicing Public Relations


Start and End of Project
2010 - ongoing

Principal Investigator
Professor Sónia Sebastião

 

Research Team

 Sónia Sebastião
CAPP/ISCSP - Universidade de Lisboa
 Susana Carvalho Spínola
CAPP/ISCSP - Universidade de Lisboa
 Isabel Soares CAPP/ISCSP - Universidade de Lisboa
 Alice Trindade CAPP/ISCSP - Universidade de Lisboa
 Célia Belim
CAPP/ISCSP - Universidade de Lisboa

 

Summary

The main objectives of this project are the development of scientific research, projects and reports about Public Relations Teaching and Practices. Or more specifically:

  • to make a contribution to research in Public Relations and its specialties in the context of Communication Sciences in general, and Strategic Communication in particular;
  • to highlight in the national and international contexts the relevance of the research done at the Centre for Public Administration and Public Policies and ISCSP on Public Relations.

 


 

Professor Sónia Sebastião - Principal Investigator

Sónia Sebastião has a PhD in Social Sciences, specializing in Communication Sciences. She is Associate Professor at ISCSP in this area, and currently develops research focusing on Strategic Communication and Public Relations. She is also the Coordinator of the Scientific and Pedagogical Unit of Communication Sciences and of the Post-Graduation in Digital Strategic Communication. A Research Senior Fellow in the Communication, Culture and Society research group, where she coordinates the projects "Teaching and Practicing Public Relations" and "CPLP: the global affirmation of the Portuguese cultures". She is also the national coordinator of the European Communication Monitor 2018-2020.

Professor Susana Spínola


Susana de Carvalho Spínola has a PhD in Communication Sciences. She integrates the MARPE network, a consortium of European researchers in public relations. She is member of several scientific committees and has several articles and books chapters in the fields of PR theories, strategic PR, public affairs, lobbying, public and corporate diplomacy, and PR education.

 

Professor Isabel Soares

Isabel Soares is Associate Professor at ISCSP, Universidade de Lisboa, Portugal (School for Social and Political Sciences, University of Lisbon). Research Fellow at CEAF (Centre for African Studies) and CAPP (Centre for Public Administration and Policies). Founding member, former President and currently Awards Committee Chair and Advisory Board member of the International Association for Literary Journalism Studies. Vice-President and Language School coordinator at ISCSP. Her research interests are within the fields of literary journalism and imperial and postcolonial studies.

Professor Alice Trindade

Alice Donat Trindade is Associate Professor with ISCSP, Universidade de Lisboa, serving as Vice-dean since 2012 and is a member of the Centre for Public Administration and Public Policies. She has published in the areas of American Studies, Literary Journalism and on the teaching of languages for specific purposes.

Professor Célia Belim

Célia Belim has a PhD in Social Sciences, in the specialty of Communication Sciences (2016), and is assistant professor at the Institute of Social and Political Sciences (Universidade de Lisboa, Portugal). She has already worked in the various communication sub-fields, such as journalism, organizational communication and media advisory. She has published and participated in international conferences on her focus of interest which are: media representations; political image and communication; media, political and public agenda; semiology; and health communication.


Books

  • Sebastião, S. P. (2010). Comunicação Estratégica: as Relações Públicas. Colecção de Manuais Pedagógicos. Lisboa: ISCSP-UTL.
  • Sebastião, S. P. & Ribeiro, R. B. (editoras) (2012). Portugal: Destino a Comunicar. A Comunicação no Turismo Português. Lisboa: ISCSP, CAPP (versão e-book).
  • Sebastião, S. P. (2015). Fundamentos de Comunicação Integrada Organizacional e de Marketing. Colecção de Manuais Pedagógicos, Lisboa: ISCSP-ULisboa.

Articles and International Chapters

Chapters in national publications

  • Sebastião, S. P. (2015). Relações Públicas Políticas. Coordenadores S. C. Spínola, & N. Brandão. Relações Públicas e Comunicação Organizacional: desafios da globalização (pp. 377-409). Lisboa: Escolar Editora.
  • Sebastião, S. P. (2015). As relações públicas internacionais e a diplomacia: elementos, modelos e atores. Organizadores G. Gonçalves & T. Martins, Interfaces da comunicação com a cultura. Coleção Relações Públicas e Comunicação Organizacional (vol. 4) (pp. 77-98). Covilhã: Labcom.

Articles in national journals with peer review

Conferences

  • Sebastião, S. P. (2010) Different strategies in the use of Social Media in Political Public Relations - The cases of the Portuguese Social Democratic Party (PSD) and the Socialist Party (PS) in the 2009 Parliament Campaign. Euprera Spring Symposium 2010; Ghent / Arteveldehogeschool University College.
  • Sebastião, S. P. (2010) Social Media and User Generated Content: an example of eparticipation in the Portuguese Parliament Political Campaign (2009), IAMCR Conference: Communication and Citizenship; Braga / Universidade do Minho.
  • Sebastião, S. P. (2011) Comunicação Interna na Empresa em Rede e em Sistemas Sociais Cooperativos. First Lusophone Congress on Organizational Behavior and Management, Lisbon, ISCSP - UTL, 6-8 October 2011.
  • Sebastião, S. P. (2011) The Education of Public Relations and the web use: a Portuguese Example. EUPRERA Annual Congress, Leeds Metropolitan University, Leeds, UK, 08-10 September 2011.
  • Sebastião, S. P. (2011) Public Relations in Fuchs’ Co-Operative Social System and Network Enterprise. 18th BledCom International Public Relations Research Symposium Internal Communication, Lake Bled, Slovenia 1-2 July 2011.
  • Sebastião, S. P. (2013) Digital Communication Strategies: the example of the Portuguese PR Consultancies Websites. EUPRERA 2013 Annual Congress, Strategic Public Relations. Public Values and Cultural Identity. Blanquerna School of Communication and International Relations, Ramon Llull University Barcelona, Spain, 3-5 October 2013.
  • Sebastião, S. P. & Lemos, A. I. (2015). Media, Eventos Mediáticos e Protestos Cívicos: um exemplo brasileiro. 3.º Congresso Literacia, Media e Cidadania, Lisboa, Pavilhão do Conhecimento, 17 e 18 de abril.
  • Sebastião, S. P. & Belim, C. (2015). The media relations practitioners’ professional self-perception. 22th BLEDCOM International Public Relations Research Symposium Sleeping (with the) Media, Lake Bled, Slovenia 3-4 July (aceite mas não apresentado).
  • Sebastião, S. P.; Zulato, G., & Trindade, A. D. (2015). Internal Communication and Organisational Culture: The management interplay in the view of the Communication Consultant”. EUPRERA Annual Congress “The Management Game of Communication”, BI Norwegian Business School, Oslo (Norway), October 1-3.

Workshops

  • Workshops de Relações Públicas (2010)
  • Aula de Assessoria Mediática com Filipa Primo, deputy manager Inforpress (24 de outubro de 2011)
  • Workshops de Relações Públicas (2012)
  • Workshops de Relações Públicas (2013)
  • Workshops de Relações Públicas (2014, 2º semestre)

 

Master's degree dissertations: Strategic Communication (total 9):

2011 2012 2013 2014 2015
2 1 1 2 3

 

Seminars/Internships (total 20):

2010 2011 2012 2013 2014 2015
 4 5 3 4 2 2