Trends of Marketing and Communication in Organizations

Project Title
Trends of Marketing and Communication in Organizations

Start and End of Project
2010 - Until present

Research Chief
Prof. Raquel Barbosa Ribeiro, ISCSP-ULisboa

Research Team

Researcher Name Institutional Afiliation
Isabel Soares CAPP/ISCSP
Paulo Farias Rodrigues CAPP/ISCSP
Mariana Santos CAPP/ISCSP
Pedro Marques CAPP/ISCSP
Sofia Branquinho Alves CAPP/ISCSP
Vanessa Vieira Dias CAPP/ISCSP
Alexandra Guerreiro CAPP/ISCSP
Catarina Salreu e Salteiro CAPP/ISCSP
Filipa Frazão Figueiredo CAPP/ISCSP
Inês Landeiro Adão CAPP/ISCSP
Lausa dos Santos Filipe CAPP/ISCSP
Luís dos Santos Lima CAPP/ISCSP
Marina de Carvalho Ramos CAPP/ISCSP
Rita Cipriano Martins CAPP/ISCSP
Sara Alfaro Ferreira CAPP/ISCSP
Tânia Lima Alves CAPP/ISCSP
Raquel Barbosa Ribeiro CAPP/ISCSP

 

Institutions:
Instituto Superior de Ciências Sociais e Políticas (ISCSP)

Project Website:
http://marketingiscsp.wordpress.com/

Summary

This project´s aim is to monitor contemporary trends of marketing and communication in organizations, namely in the following areas:

  1. Children consumption. Strategies of marketing and communication directed to children.
  2. Relationship marketing and CRM. The quality of client service.
  3. Online marketing. Advergames and serious games.
  4. Design and production.
  5. Assessment of the effectiveness of marketing and communication strategies.
    1. Tools and strategies of SEO.
    2. ROI and metrics under debate.

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